If you want to sell service or product, your sales approach need to be as follow:
what am i selling?
I dont have to mention, you should be knowing everything about your product or service in detail, at least the selling points.
to who am i selling?
Know to whome you are selling and define them, age brackets, geo distribution, there are many categorization out there.
where my buyers hangout?
Know where you customer will hang out, where they spend their time, i hope you get the idea – the advertisement you see during your favorite football match is classic example.
where my buyers are searching for me?
where they gather information, whome they talk to for product/service suggestions, conferences they take part in, journals they read, all these places your customers specifically searching for your product/service.
what is my buyers language?
We call it as keywords, classic example is “where do i get ruby?” For one customer they meant the gem stone Ruby, and another customer meant the ruby programming language and installer for it, so you need to understand all possible keywords,languages customer will use to find your product.
Failure makes you move on, mediocrity stalls you and keeps you from reaching your potential – this awesome quote i got from this blog post
In my own words, ‘Failure is success, mediocrity is failure’, when we face failure the obvious is we try again but with more improved method else give up and try on something better, but when we achieve mediocrity, thats neither success or failure: it stalls us, and keeps us in the same place for very long time until one fine day we wake up out of coma, and realize we got very comfortable sitting inside the warm horse crap, when everything goes well for you, do a self check, is this the exactly what you wanted or you got compromised, if compromised, better drag some challenges within, put yourself in front of the problems.
Many entrepreneurs, founders are stuck between corporate cubicle jungle with the mediocrity success they achieve frequently, it maybe pay check or the challenges they face and solution they provide at work each day.
I would say failure is success, i have always took a better second step when faced with failure, but not with mediocrity it always keeps me in doubt and suspense.
So guys! Failure is success, mediocrity is failure!
Cheers for exceptional success!!