I aint a subject expert to tell you what needs to be done, i am here to share my experience with setting up facebook page for the another project i am working on.
first why i wanted facebook page, i read this infographic at marketinconfessions , it states by the time we read these lines (average 1 min) , the following happens inside facebook
• 510,404 Comments
• 382,861 Posts liked
• 231,605 Messages sent
• 135,849 Photos added
• 98,604 Friendships approved
• 82,557 Status Updates
• 79,364 Wall posts
• 74,204 Event invites received
• 72,816 Pages liked
• 66,168 Photos tagged
that’s a lot of activity online, and all these activity carried out by engaging audience, all these numbers are already convincing to have a presence in facebook for the brands, but if you still wondering why, let me explain, as a business you need your own audience and connect with the right people and then engage those audience with your brand, that is were we need to create facebook page, a platform to engage customers along with the brand.
As of now i didn’t do much to my facebook page, just the page has been created, added admin details, linked twitter to the page wall, filled info section. Once i am satisfied with all the information i have provided in facebook page, it is time to get many fans/likes, that’s another milestone, as of now i have no idea how to go about it, will share once i find any.