I have a blog on a specific niche(software testing), frankly this blog hardly crossed any traffic beyond 10 visits per day, bounce rate is nearly 100%, average time spent on website is less than a minute, but in recent times its touching 60 visitors per day, bounce rate is nearly 60%, and average time spent on website is nearly 3 to 4 minutes, so what I did differently and getting traffic?
Well I am not getting any exceptional traffic to sit here and give guru kind of lecture, I am just sharing what I am doing different from previous attempt.
At first the visitor count is low(10), well, let me tell you what I am exactly doing to grab that 10 visitors,
1. I was stumbling the links using various users I have created.
2. I would tweet with random and relevant hash tags using my pseudo twitter id’s
3. Share the link in facebook
4. Comment and leave the link behind
If you see this 10 visitors per day is good for very little effort I spent(listed above), and visitors count can be scaled up, if I have spent some more time on that, but the result is:
1. I was getting some 100+ comments all spam (how is that possible even without visiting a blog?)
2. Sky high bounce rate
3. Average time spent by visitors on website is merely in seconds
4. Almost no returning visitors.
If you see there is no visitor commitment, this model of random visitors works perfectly well for the websites running pay per click or pay per visit advert’s mostly from adsense etc. but my focus is not that, I want to make that website as authority in the niche(software testing), that means I want to build my audience, a.k.a targeted traffic, I will try to explain the benefit of targeted traffic a little here, and detailed post later.
What I did different later that drop bounce rate, increase time spent on website increased, and finally start getting comments on the posts, free retweets and facebook sharing???
1. Instead of spreading my blog at random places, I chose few sure target, where similar minds(or information seeker) hangout, Note: I didn’t hangout where information providers hangout but information seeker hangout, eg I choose couple of forums and blog, that’s where I will be leaving a crisp note that I have updated new blog post, possibly tease with information, which will get you decent number of targeted visitors, but most importantly, when you are in the group try to help at first place and redirect to your blog for detailed information. Also there is one of the trend I have noticed in this sector is, be controversial that is say something really against the common idea within the community and defend it, this will flood your comment box.
2. Use the lingo the information seeker will use, eg: the blog title ‘how to start a career in software testing’ vs ‘software testing career’, first one has the most winning edge with respect to organic search traffic, these are targeted traffic too.
3. Will scan through relevant tweets and facebook updates with my actual account itself for relevant conversation happening, will reply/mention/comment my opinion on the conversation, again I will provide information but I will leave link pointing to the post for detailed information.
These are the things I am doing differently recently and seeing good results, the growth seems very organic and promising, because when I flood with random traffic I did before, the traffic flow will almost become zero in couple of days and I do nothing further, but in the later case, the traffic is constant.
like I read somewhere – write epic shit and be useful 