nobody would love the random call at the random time, esp., when you answer the call is a over excited machine voice, “hey… the offer ends today, go to nearest store today” i remember such annoy call reach my cell when i am at my close family funeral, there is nothing wrong with those IVR campaigns, the company has uploaded the contact numbers and asked the dialer to dial those numbers and “burst-out” the message to the customer, no matter if the customer willing to listen now or not.

since we have someone as our customer we cannot take their time, contact details for granted, many times these ivr campaigns are counter productive, i wont really feel cared when i receive those ivr calls, many times i have gone against the brand and said negative comments about the brand at least for next 5 minutes since the call arrived.

ivr campaign should be used very carefully, it would become annoying and counter productive when not used properly. in my opinion ivr campaigns should be very short, and in neutral tone not too excited or not too boring, preferably reminder kind of messages.

i will explore the ivr campaign applications by industry in detail in coming days to come, for now. ivr campaigns are used effectively by credit cards and banks for payment reminders, long ago i even received a call from a car service center to remind me about the due date for my car service etc.