Recently read a article from gigaom, that twitter trying to set up a advertisement medium like google did. I have mixed feeling about, this can be good for both – users and twitter or suicidal for twitter alone.
Why twitter cant follow food steps of google, facebook in twitter?
Simple, google and facebook serve their visitors on their webpage, but twitter is different, they serve their users from anywhere, i.e any twitter clients, not necessary visit twitter website anymore once account created and patched with twitter client.
What they can do now?
1. Either they need to lure their users to start using the website primarily. In this case there will be loss of users, many comfortable tweeting from the client tools.
2. Force client tools to display the twitter adverts. – this might be feasible, but again how far the tweet clients going to agree is the big question. Again, will client ok with this, for instance i tweet ONLY from my mobile using gravity tweeter client, i will be annoyed to see adverts in my client.
3. Else post the advert tweets between actual tweets, this is already happening, some third party players will send across the adverts need to be tweeted and you post it, and they pay you based on clicks, views etc.
Probably tweeter will choose what is happening in 3rd point with some customization, they might capture the geo location, frequently used hash tags, tweeted subjects, following people, and being followed by etc and decide what kind of advert will suit them and their followers and send across the advert text and ask us to tweet, to be less annoying, and probably share money or some sort of karma points etc.
Tags: facebook, Google, tweets, twitter
